If you have tried voice broadcast services for lead generating purposes chances are your first time did not pan out the results you were expecting. There are many things to a great campaign. My first time using voice broadcasting equipment for marketing was a disaster. Voice Broadcasting leads can be generated in large amounts but make sure to do it right. I hope by checking out these voice broadcasting pricing tips you will not make the same mistakes I did and reduce your learning curve cost. Prior to offering auto dialer/voice broadcasting services to the public I was the vice president of promotion for a large mortgage company. My job was to….get the phones to ring! We had a lot of loan offers on our sales floor getting live call transfers. When we first started auto dialing I thought all I had to do was set up the autodialer, record a phone broadcast or marketing script and begin the campaign. I failed. We received 23 live calls total and it cost us per live call totaling 79 in minutes not to mention the cost of data. We used auto dialer freeware so in this case we did not have to pay for the actual auto dialer machine. Why pay for the machine when you can just use the freeware.
To avoid this from happening consider the following…..
Make sure you know how predictive dialing per minute rate works. Two similar campaigns can make the same amount of dials but one campaign will cost you 10 times as much. You absolutely have to ask how their minute billing increment billing is charged. Lower pricing never means a lower total cost when it comes to voice broadcasting.. For example, Let’s say COMPANY [X] charges in 60 second increments. That means you will be charged an entire minute despite if the call last five seconds. This is why several companies advertise rates lower than 1.1 cents per minute or less. What they never tell you is you are being billed in 60 second increments and charged for auto dialer usage time as opposed to connected calls. Every call will cost you at least one minute or 1.1 cents even if the disposition of the call is “no answer”. COMPANY [Y] offers the same auto dialing services but billing is in 6 second increments are as low as 2 cents and does not charge unless there is a connection. Hence, if 5,000 of your calls result in “no answer” you would be charged by COMPANY [Y] and 5,000 minutes or by COMPANY [X]. Then, let’s say 1000 people answered the phone but hung the phone 5 seconds into the call. COMPANY [X] charges 1,000 minutes or . COMPANY [Y] would charge 100 minutes or .50 since there are 10 six second increments in one minute and every minute is 3.5 cents (100 x .035 = .50) As you can see, making the correct decision will always save you money that means more calls that equal more income.
Tags: auto dialer, broadcast services, broadcasting equipment, broadcasting services, first voice, increment billing, learning curve, minute billing, offering auto, predictive dialing